This retro 30 Quart steel cooler is really tough, durable and will keep your beer cold in style. This cooler is built to last and not made to fall apart like most plastic coolers. This metal cooler has sturdy metal handles and a recessed drain plug for ease of draining water or other fluids. The metal exterior and insulated interior keeps beverages cold for a longer time than plastic coolers. With a slick design and outstanding functionality, these customized coolers offer tremendous value and long-lasting promotional potential.